Sales Training That’s Proven to 3x Revenue.*
A 2-day, in-person sales intensive at Hyatt Regency Austin — improve your sales skills without becoming "salesy." And learn the exact conversations and closing frameworks the country's fastest-growing estate planning attorneys use to turn more seminars & meetings into signed clients.
Real attorneys. Real results.
Recorded unscripted at the close of our Austin Sales Training Workshop in March 2026 — five estate planning attorneys, in their own words.
From $200K to a $700K run rate.
Cory Hughes generated $200K in revenue in 2025. Within 5 months of the March Austin workshop, his firm had reached a $700K annual run rate.
On target to add $200K in annual revenue.
Eleanor Dolev is on target to add $200K of annual revenue in 2026 by implementing our sales, storytelling and lead-gen systems.
A working actor who leveled up his selling.
Corlandos Scott is a successful L.A.-based actor — and estate planning attorney — who used the workshop to grow his sales and presentation skills.
From $10K/mo to $50K/mo.
Andrew Hereza is an estate planning attorney in Saginaw, MI. After Austin Cohort 01, he implemented our lead-gen system and sales training — reaching a $30K month within 6 weeks and a $50K month after 5 months.
Better serving lower-income and elderly families.
Karnina Deane is developing her skills to better serve lower-income and elderly communities across Louisiana.
Estate planning attorneys already registered to attend.
Attorneys from across the country have already reserved their seat. Join them before the cohort fills.
Stop quoting.
Start closing.
This isn't a marketing workshop and it isn't a mindset retreat. It's two days rebuilding the three skills that separate a busy estate planning attorney from a thriving firm owner — selling without sounding like a salesperson, turning seminars and first meetings into signed clients, and stepping out of the bottleneck before growth eats you alive.
Surface the beliefs about sales that are costing you clients, then build new skills through live role-plays — so you close confidently without sounding like anyone but yourself.
Real frameworks for seminars, webinars and first 1:1 meetings — including the storytelling structure we use to lift engagement and turn rooms into signed clients.
The essentials every estate planning firm owner needs before scaling past you — what to stop doing, what to protect, and the role you actually need to play once the calendar fills up.
Your 12-month upside.
Drag the sliders. See exactly what a few extra signed clients per month does to your year — and how fast the workshop pays for itself.
Andrew Hereza added $30,000+ in new fees inside 6 weeks after Austin Cohort 01. This is the math behind that.
*Illustrative. Results vary by attorney, market and practice. Not a guarantee of earnings.
Who this is for.
We keep cohorts small on purpose. Before you reserve a seat, make sure you're in the right room.
- Want to target an extra $200K–$1M per year in revenue
- Run consults, seminars, webinars, or discovery calls
- Know you could close more if the conversation was better
- Want to raise fees without becoming pushy or salesy
Your hosts in Austin.
Two operators teaching the room: a growth strategist who's built the playbook and a seven-figure estate planning attorney who closes double-digit clients every month.
Simon Turnbull
Simon is the growth partner behind ambitious law firms across the U.S. — building the marketing engines, sales systems, and fractional C-suite operations that move firms to seven-figure operator. 20+ years in sales and marketing for global brands, now helping firm owners take more home to their families.
Isaiah Cureton
Isaiah runs a seven-figure estate planning practice and teaches the exact consultation, close, and follow-up scripts he uses with prospective clients every week. Live role-play, no theory. Isaiah aims to help you close faster to buy back your time.
The details.
Two ways in.
One outcome.
Recouped with just one or two additional clients in the next 12 months.
- Full 2-day workshop in Austin (Oct 14–15)
- All frameworks, role-plays & live coaching
- Save $500 vs. the payment plan
- Limited to 15 attorneys — small-room access to the hosts
- Same workshop, same cohort, same content
- Spread the investment over 5 months
- First payment secures your seat
- Limited to 15 attorneys — small-room access to the hosts
Payments are processed securely by Stripe. Seats are non-refundable but fully transferable to use in any other Headline Act training workshop within 12 months of this event. Headline Act is not responsible for refunds of travel, lodging, or any other expenses incurred by attendees in connection with this event. Attendees who cancel less than 30 days before the event are responsible for the full cost of their hotel room. Attendance at all workshop events, socials, and off-site activities is at your own risk.
Bring Your Co-Pilot.
Bring the person who will help put the sales system into practice — a CSD, paralegal, spouse or operations lead. A Co-Pilot must attend with a paying estate planning attorney.
50% off through September 27
- Aligned language so implementation is not lost after the event
- Breakfast, lunch and the optional social included
- Must accompany a paying estate planning attorney
Co-Pilot tickets require a confirmed estate planning attorney registration and are non-refundable, but fully transferable to another Headline Act training workshop within 12 months.
Request a fit call.
Tell us about your firm in a 30-minute call. If Austin is a fit, we'll walk you through the Sales Training and help you choose the right payment option. If it's not the right fit, we'll tell you that too.
Asked & answered.
Is this only for estate planning attorneys?+
Yes. The frameworks, examples, role-plays and scripts are built specifically for estate planning practices. We keep the room niche on purpose.
Can general practice firms attend?+
Yes. General practice firms are welcome if they are looking to grow their estate planning area.
I've taken sales training before. How is this different?+
Most sales training is built for SaaS reps or financial advisors. This is built for attorneys, by people who have sold legal services. You leave with the exact words to use on your next discovery call.
What if I can't make it after I've paid?+
Seats are non-refundable but fully transferable to use in any other Headline Act training workshop within 12 months of this event.
Will you run this in other cities?+
This is Austin Cohort 02, following our first Austin workshop in March 2026. We review future cities regularly, but dates and pricing may change.
How fast will I see ROI?+
Andrew Hereza reached a $30K month within 6 weeks and a $50K month after 5 months. Cory Hughes moved from $200K in 2025 to a $700K annual run rate within 5 months. Results vary, and one or two new engagements may recoup the workshop fee.
Join an interactive, fun 2 days in Austin with fellow estate planning professionals.
See what Cohort 01 experienced — role-plays, live coaching, and the room full of attorneys who left closing more clients.
Reserve your seat →15 seats. Two focused days. Six figures of upside.
If you sign one extra client this year because of what you learn, the workshop has paid for itself. Most attorneys should sign several more clients, every month.
Reserve your seat →