Sales Training That’s Proven to 3x Revenue.*
A 2-day, in-person sales intensive at Hyatt Regency Austin — improve your sales skills without becoming "salesy." And learn the exact conversations and closing frameworks the country's fastest-growing estate planning attorneys use to turn more seminars & meetings into signed clients.
From $10K/mo to $50K/mo.
Andrew Hereza is an estate planning attorney in Saginaw, MI. After Austin Cohort 01, he implemented our lead-gen system and sales training — reaching a $30K month within 6 weeks and a $50K month after 5 months.
Watch All Attendees →From $200K to a $700K run rate.
Cory Hughes generated $200K in revenue in 2025. Within 5 months of the March Austin workshop, his firm had reached a $700K annual run rate.
Stop quoting.
Start closing.
This isn't a marketing workshop and it isn't a mindset retreat. It's two days rebuilding the three skills that separate a busy estate planning attorney from a thriving firm owner — selling without sounding like a salesperson, turning seminars and first meetings into signed clients, and stepping out of the bottleneck before growth eats you alive.
Surface the beliefs about sales that are costing you clients, then build new skills through live role-plays — so you close confidently without sounding like anyone but yourself.
Real frameworks for seminars, webinars and first 1:1 meetings — including the storytelling structure we use to lift engagement and turn rooms into signed clients.
The essentials every estate planning firm owner needs before scaling past you — what to stop doing, what to protect, and the role you actually need to play once the calendar fills up.
Two days. One outcome.
Two days of sales and seminar conversion at Hyatt Regency Austin. No theory. No fluff — just practical frameworks, live coaching and focused implementation.
- Surface each attendee's preconceived ideas of sales — and where they're costing you clients
- Build the sales skills that fit you, in your own voice
- Live role-plays and before-and-after sales conversations
- Optional Austin social evening after training
- How seminars and first 1:1 client meetings should run to lift conversion
- Our storytelling framework for seminars, webinars and stage time
- Professional headshots taken on-site
- Live practice on your highest-leverage client conversations
Your 12-month upside.
Drag the sliders. See exactly what a few extra signed clients per month does to your year — and how fast the workshop pays for itself.
Andrew Hereza added $30,000+ in new fees inside 6 weeks after Austin Cohort 01. This is the math behind that.
*Illustrative. Results vary by attorney, market and practice. Not a guarantee of earnings.
Hear from our
first cohort.
Recorded unscripted at the close of our Austin Sales Training Workshop in March 2026. Six estate planning attorneys share what they experienced — in their own words.
Who this is for.
We keep cohorts small on purpose. Before you reserve a seat, make sure you're in the right room.
- Want to grow from low/mid six figures toward $500K–$1M+
- Run consults, seminars, webinars, or discovery calls
- Know you could close more if the conversation was better
- Have 1–3 staff or are preparing to hire support
- Want to raise fees without becoming pushy or salesy
- General practice firms
- Attorneys not focused on estate planning
- People looking for passive CLE-style training
- Firms unwilling to role-play or implement
Your hosts in Austin.
Two operators teaching the room: a growth strategist who's built the playbook and a seven-figure estate planning attorney who closes double-digit clients every month.
Simon Turnbull
Simon is the growth partner behind ambitious law firms across North America — building the marketing engines, sales systems, and fractional C-suite operations that move firms to seven-figure operator. 20+ years in sales and marketing for global brands, now helping firm owners take more home to their families.
Isaiah Cureton
Isaiah runs a seven-figure estate planning practice and teaches the exact consultation, close, and follow-up scripts he uses with prospective clients every week. Live role-play, no theory. Isaiah aims to help you close faster to buy back your time.
The details.
Two ways in.
One outcome.
Recouped with just one or two additional clients in the next 12 months.
- Full 2-day workshop in Austin (Oct 14–15)
- All frameworks, role-plays & live coaching
- Save $500 vs. the payment plan
- Limited to 15 attorneys — small-room access to the hosts
- Same workshop, same cohort, same content
- Spread the investment over 4 months
- First payment secures your seat
- Limited to 15 attorneys — small-room access to the hosts
Payments are processed securely by Stripe. Seats are non-refundable but fully transferable to use in any other Headline Act training workshop within 12 months of this event. Headline Act is not responsible for refunds of travel, lodging, or any other expenses incurred by attendees in connection with this event. Attendees who cancel less than 30 days before the event are responsible for the full cost of their hotel room. Attendance at all workshop events, socials, and off-site activities is at your own risk.
Bring Your Co-Pilot.
Bring the person who will help put the sales system into practice — a CSD, paralegal, spouse or operations lead. A Co-Pilot must attend with a paying law firm owner.
50% off through September 27
- Every script, role-play and follow-up sequence
- Aligned language so implementation is not lost after the event
- Breakfast, lunch and the optional social included
- Must accompany a paying law firm owner
Co-Pilot tickets require a confirmed law firm owner registration and are non-refundable, but fully transferable to another Headline Act training workshop within 12 months.
Request a fit call.
Tell us about your firm in a 30-minute call. If Austin is a fit, we'll walk you through the Sales Training and help you choose the right payment option. If it's not the right fit, we'll tell you that too.
Asked & answered.
Is this only for estate planning attorneys?+
Yes. The frameworks, examples, role-plays and scripts are built specifically for estate planning practices. We keep the room niche on purpose.
I've taken sales training before. How is this different?+
Most sales training is built for SaaS reps or financial advisors. This is built for attorneys, by people who have sold legal services. You leave with the exact words to use on your next discovery call.
What if I can't make it after I've paid?+
Seats are non-refundable but fully transferable to use in any other Headline Act training workshop within 12 months of this event.
Will you run this in other cities?+
This is Austin Cohort 02, following our first Austin workshop in March 2026. We review future cities regularly, but dates and pricing may change.
How fast will I see ROI?+
Andrew Hereza reached a $30K month within 6 weeks and a $50K month after 5 months. Cory Hughes moved from $200K in 2025 to a $700K annual run rate within 5 months. Results vary, and one or two new engagements may recoup the workshop fee.
15 seats. Two focused days. Six figures of upside.
If you sign one extra client this year because of what you learn, the workshop has paid for itself. Most attorneys should sign several more clients, every month.
Reserve your seat →